Ready To Explore The World!

It’ll be a pity if you don’t have an action camera recording your adventure activities when you explore and navigate the world, so here comes Garmin. Founded in 1989, Garmin is a corporation providing superior products for automotive, aviation, marine, outdoor, and sports that are an essential part of our customers’ lives.

I didn’t know Garmin until I did the marketing research for our group project. As the strongest competitor of Gopro, Garmin seems to have a wider range of products, not only limited in action camera, but includes automobile navigation, GPS watch, flight stream and other outdoor equipment. When I search it on Google, all of the ads, official website and social media platforms come out, and also on the right side, it shows a brief introduction of Garmin Corp, information including customer service number, stock price, headquarters and so on, which gives me a basic overview of this corporation.

Then I started exploring their official website and overall the design is oriented and easy to operate. We can readily find out that Garmin’s target audience are those adventure people who are extremely manic about outdoor activities at the first glance. Some scrolling pictures that display the recent products, and underneath are some other information just like other websites, including company information, Garmin sites and partnerships. When you click “Explore” bottom on the top of page, you’ll easily get a general view of the six categories Garmin has, which covers on the road, into sports, on the trail, on the water, in the air, and wearable technology.

 I randomly chose a “on the trail” page. There’s a menu bar of different products in this category under the scrolling pictures that links to the shop site. Also we can watch some feature videos which offer you more introduction and directions of using the products. For the shop site, we can arrange the products from name, price or best sellers and display them either vertical or fourfold.

A very practical function that the website offers us is that once we click the “compare” button, we’re allowed to compare two products of their price, functions or performance in a simple and direct way.

Garmin does well in its social media platforms. It collects 297,250 likes on Facebook, 79.5K followers on Twitter, sharing products information and other news. On Youtube, Garmin receives 34,933 subscriptions, gaining 2,738,063 views on its most popular video.

           

As for the tablet and mobile page, there’s only a slight difference in typesetting comparing with the official website. Associate to the previous Fascination Advantage study, all I feel is that Garmin is a innovation, passion and mystique brand, leading us to explore and navigate the outside world and joint every moments!

See Through Myself

 I was the person who never believes the psychological tests until I did this, Fascination Advantage Assessment, but this assessment helps me in five minutes figuring out my personalities and I felt it was really accurate.

According to my own understanding of myself for so many years (lol), I am the person who is outgoing and Optimistic. The test result also said so. My primary advantage is passion, which refers to that if I communicate with this advantage, I’ll be known as most attractive. I’m so glad that I shared the same primary advantage with Leonardo Da Vinci, Audrey Hepburn and Oprah Winfrey. All of us are expressive, intuitive and engaging. We are open to people and feel freely to share opinions and other thoughts. The following advantage comes to innovation. That’s true. I don’t quite follow the normal way but like jumping out of the box and finding a different way. My dormant adventure, which means it is a bad idea to impress others, comes to mystique, but I was very surprised cause I used to think I was a mysterious and charming woman. Maybe it is just because I totally agreed the statement of “All of my friends know most of the things about me”.

I quite like the “Archetype” part, which combines your primary to secondary advantages. On the basis of the primary advantage, how to add your secondary advantage as “The Catalyst” and exert a greater impact is what we need to know. Passion together with innovation seem a corking match. An interesting point I noticed in the result is that under this catalyst I should seek personality-oriented careers such as PR and marketing, which is also what I’m pursuing for all the time.

As previously mentioned, I’m a little stocked of my dormant advantage, mystique. The result suggests me to avoid using this personality to impress others. After I read the whole explanation of mystique, it makes sense. I don’t actually hide my feelings or thoughts so that everybody can easily see through me. It can be either the good side and bad side. People can easily make friends with me and get my points readily, but on the other side, I can hardly keep secrets and have difficulties holding my cards.

After doing this test, I got a better understanding about myself, especially the way how I can impress the world at the biggest extent. Discovering how the world sees you and fascinating others are a life-time subject and everyone should make  clear about it.