Fighting With Instagram, Vine Still Has A Long Way To Go!

People are no longer satisfied in sharing only pictures but tend to be more enjoyable in videos. Similar as Instagram, which a picture sharing platform, vine is a short-form video sharing service, letting users record and edit five to six-second-long looping video clips and revine, or share others’ posts with followers.

I didn’t use vine until I started doing this assignment, so I downloaded one and saw how it worked.

     

After I created my account via Twitter, I’m pleasantly surprised that Vine offers classification on its ‘explore’ page. We can personalize our followings by choosing different categories, covering animals, art, comedy, style, diy, news, science and so on.

Of course, as a social media platform, we can absolutely connect our friends on it, via both twitter and your phone contact. I even find my digital marketing professor through twitter!

      

I randomly chose some categories and began my exploration. For the home page, it has no much difference comparing with Instagram, just changing to videos from photos. We can click like (smiling face), leave a comment, and share with the video. On the right hand above the video, there’s a loop count, which indicates how many times people have looped with this video, including in Vine and in embeds across the web.

      

Then I started uploading my video! Vine video is six seconds or so long, which was proven by Twitter and Vine as the best length for video consumption after doing a mass of researches. We’re allowed to shoot disconnected and multiple video clips and joint them together to a 6-second episode as Instagram allows 15 seconds. Nevertheless, to my surprise there’s no filter in edit page and we cannot pull video from camera roll while in Instagram style, it does have this function and offers more than ten filters beautifying videos. It doesn’t seem that Vine will do filters in anytime soon cause at some extent Vine is still trying to make users creating interesting, natural and beautiful moving imagery, and jointing the different clips in a creative way, instead of appealing people only by making videos prettier.

For me, Instagram is more like a mass platform that everyone can share their moments in life, like feet, coffee, pet, and selfie, while Vine focus more on a niche market for those creative-oriented people. Instagram video absolutely slows down the growth of Vine and we can just grab a coffee and see how this story goes.

Ready To Explore The World!

It’ll be a pity if you don’t have an action camera recording your adventure activities when you explore and navigate the world, so here comes Garmin. Founded in 1989, Garmin is a corporation providing superior products for automotive, aviation, marine, outdoor, and sports that are an essential part of our customers’ lives.

I didn’t know Garmin until I did the marketing research for our group project. As the strongest competitor of Gopro, Garmin seems to have a wider range of products, not only limited in action camera, but includes automobile navigation, GPS watch, flight stream and other outdoor equipment. When I search it on Google, all of the ads, official website and social media platforms come out, and also on the right side, it shows a brief introduction of Garmin Corp, information including customer service number, stock price, headquarters and so on, which gives me a basic overview of this corporation.

Then I started exploring their official website and overall the design is oriented and easy to operate. We can readily find out that Garmin’s target audience are those adventure people who are extremely manic about outdoor activities at the first glance. Some scrolling pictures that display the recent products, and underneath are some other information just like other websites, including company information, Garmin sites and partnerships. When you click “Explore” bottom on the top of page, you’ll easily get a general view of the six categories Garmin has, which covers on the road, into sports, on the trail, on the water, in the air, and wearable technology.

 I randomly chose a “on the trail” page. There’s a menu bar of different products in this category under the scrolling pictures that links to the shop site. Also we can watch some feature videos which offer you more introduction and directions of using the products. For the shop site, we can arrange the products from name, price or best sellers and display them either vertical or fourfold.

A very practical function that the website offers us is that once we click the “compare” button, we’re allowed to compare two products of their price, functions or performance in a simple and direct way.

Garmin does well in its social media platforms. It collects 297,250 likes on Facebook, 79.5K followers on Twitter, sharing products information and other news. On Youtube, Garmin receives 34,933 subscriptions, gaining 2,738,063 views on its most popular video.

           

As for the tablet and mobile page, there’s only a slight difference in typesetting comparing with the official website. Associate to the previous Fascination Advantage study, all I feel is that Garmin is a innovation, passion and mystique brand, leading us to explore and navigate the outside world and joint every moments!